Rawmyun is bringing real ingredients back to your favorite comfort food. With organic rice noodles, a rich veggie broth, and over 15 superfoods in every cup, this isn’t your average instant ramen. It’s bold, clean, plant-based, and crafted with care—for people who read ingredient labels and want seconds.

Branding | Packaging | Messaging | Photography

Challenge

How do we position Rawmyun as a crave-worthy, clean-label ramen that stands out in a sea of cheap, tasty, unhealthy instant noodles—while emotionally connecting with today’s health-conscious millennial?

Solution

We built a bold yet nostalgic brand identity that fuses integrity with indulgence. From photography that evokes cozy childhood cravings to clean, craveable copy and a simplified design system, every touchpoint spotlights Rawmyun’s radically transparent ingredients. The result: a premium superfood ramen that feels both familiar and revolutionary—made with love, and built to last.