10 Ninths is a boutique winery in California’s Sta. Rita Hills, known for its small-batch wines, regenerative farming, and down-to-earth hospitality. With a deep respect for the land and a long-term vision rooted in sustainability, 10 Ninths creates thoughtful, limited-run wines meant to be savored and shared.

Brand Identity | Packaging Design | Website Design

Challenge

How do we position 10 Ninths as a high-tier winery that appeals to both affluent next-gen consumers and seasoned wine connoisseurs—while honoring its sustainable roots and long-term vision?

Solution

We created a refined brand identity that marries sophistication with soul. The system balances restraint and depth - offering a timeless canvas for future growth in hospitality, lifestyle, and product. The visual language elevates without alienating, while messaging centers legacy, regeneration, and rare access - capturing the exclusivity of the experience with warmth and reverence.