Unidentified Agency

Logo Refresh | Brand Visual Identity

Challenge

How do we design a brand that reflects the creative fluency and versatility of two young female founders—instilling trust with corporate clients while staying boutique and authentic, conveying their ability to bridge brands with Gen Z and millennial audiences in a rapidly evolving digital world?

Solution

We built a next-gen yet timeless logomark to complement their existing wordmark. The system blends subtle sophistication with familiar and abstract shapes, colorn palette that leans feminine yet feels powerful and contemporary with layered metallic textures that nod to Y2K while staying modern. From type to tone, the identity invites creative brands and founders to see themselves in Unidentified—wherever they’re headed.