Lacora is a next-generation distributor of advanced medical aesthetic devices, built on over 25 years of clinical expertise. Founded by a doctor, Lacora curates cutting-edge technologies from across top brands—offering unbiased, results-driven solutions tailored to each practice. With a focus on innovation, integrity, and impact, Lacora empowers providers to elevate patient outcomes, streamline treatments, and scale with confidence.

Naming | Branding | Collateral | Strategy

Challenge

How do we craft a bold, authoritative brand for a new medical aesthetics distributor—one that stands out in a crowded space, reflects decades of clinical expertise, and signals innovation on par with industry giants?

Solution

We developed the name Lacora to convey elegance, energy, and legacy in one. From there, we built a refined brand identity system that blends power and precision—mirroring the sophistication of high-performance tech brands. Paired with strategic collateral and pitch tools, the result empowered Lacora to enter the market with clarity, confidence, and immediate credibility.