CST Insurance Services Inc. is a women-led, multilingual insurance agency that has served the Asian American community since 1999. Known for its white-glove, customer-first approach, CST provides tailored business and personal insurance solutions while promoting financial literacy. With deep cultural understanding and decades of experience, CST is a trusted partner in helping clients protect their legacy and plan for the future.

Brand Identity | Website Design | Print Collaterals

Challenge

How can CST’s visual identity reflect its role as a premium, established insurance provider while also expressing the warmth, cultural nuance, and personal care that define its service?

Solution

We created a refreshed identity that balances trust, clarity, and compassion. Drawing from the Caregiver and Sage archetypes, the system combines open, rounded graphic elements and warm colors with refined layouts and typography. The result is a brand that feels both reassuring and authoritative, designed to connect with Asian American business owners across generations.